In order to spark discussion about women’s depilatory choices (waxing, shaving, or natural pubic hair), creative agency Mother London put out a call to women, inviting them to participate in “Project Bush.”
Alex Holder, the project’s (female) creative director, says the purpose of the project is to “get a few more pictures of normal fannies out there. We are not saying the Brazilian is bad, we are just pro-choice. We want to shift a few opinions.” 
Ninety-three women accepted the call and were scheduled to be anonymously photographed by photographer Alisa Connan in 15 minute time slots.  The results of the photography sessions were arranged into a photographic montage currently on display at Mother London’s agency offices until November 18th.
Besides the variety of bushes, notice anything else? Notice anything missing?
Where are the women of color? Where are the labia?
The women who volunteered to be photographed were self-selected, and for that reason, there’s no presupposition the final product is a representative sample of the varieties of women’s skin colors, shapes, and appearances (Mother London doesn’t suggest it is). Whoever volunteered was photographed.
The majority of those volunteers, apparently, were white women with hidden labia. While the racial imbalance is puzzling, the lack of labial variety is understandable — perhaps women who are ashamed by the appearance of their (large) labia are less likely to volunteer to have themselves photographed. According to the photographer, Alisa Connan, a “certain type” of woman responded, “they were either proud of what they had or wanted to make a statement.” 
While the purpose of the project is to spark discussion about waxing and grooming, the project also wants to put “a few more pictures of normal fannies out there”  and suggests ties to a larger debate about the challenges of modern feminism. According to WJ London, “Having worked with ELLE Magazine and the Feminist Times on a project on equal pay, Mother wanted to launch a campaign to address the question of modern feminism – how does it manifest today, what are the challenges it faces, what does it mean to be a feminist?” 
If the aim was to present a ‘feminist project,’ it would have been far more adherent to the aims of feminism to seek out and encourage women of color and women who illustrate a wider, more representative variety of genital appearances.
While Mother London has every right to highlight whatever issues it chooses, it’s irresponsible to omit at least an acknowledgement of the racial imbalance in the final product. In my mind, it’s also irresponsible (though much less important) to fail to acknowledge (and explain) the homogeneity of vulva and labia appearances in the photomontage.
If they couldn’t (or didn’t want to) find a more representative sample of women’s diversity, at least they could have been more explicit in acknowledging the scope and limitations of the project.